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Young Professionals Flocked To Large Texas Cities After Recession. Now Small Cities Want The Same.

Downtown Longview, Texas.
Paul Sableman/Flickr (CC BY 2.0)
Downtown Longview, Texas.

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The job market surged in Texas after the 2008 financial crisis. But the trend wasn鈥檛 spread evenly across the state. The 鈥淭exas miracle鈥 seemed to only bless bigger cities like Austin, Dallas, Houston and San Antonio. Young professionals didn鈥檛 exactly flock to smaller towns and more rural parts of the state. 

, who covers economic and tax policy for , says big cities often see more job and business growth, but it isn鈥檛 always this lopsided. 

鈥淭here's just been this growing inequality in where the new stuff sprouts up,鈥 Tankersley says. 鈥淚ncreasingly, it's in these big, what economists call 鈥榮uperstar cities,鈥 and that's particularly true in Texas.鈥

Tankersley says the big-city atmosphere and economic opportunity draws young people from smaller hometowns. What has changed, though, is that those same people are no longer making a return trek home like they did in the past. 

鈥淭here鈥檚 this feeling, and I鈥檒l tell you, it's not just in Texas 鈥 this feeling that, 'Hey, we send our kids off to college, and they just don鈥檛 come back because they want to be where the bright lights are, where the jobs are,'鈥 he says. 

Tankersley says small and midsized cities like Longview in East Texas are improving parks, schools and infrastructure to attract young professionals looking to buy homes and start families. But that effort doesn鈥檛 always make up for the limited job opportunities. 

鈥淭hats the big chicken-egg problem that not just Longview, but a lot of cities face,鈥 he says. 鈥淲hat do you get first? Do you get a big supply of engineers who could feed a tech company that wants to open a new campus, or could, you know, start up their own businesses? Could there be a cradle of innovation somewhere? Or do you get those companies in first, and then you use those companies to attract the young workers?鈥

Tankersley says as this next generation of young Americans enters the workforce, they have the potential to take over small businesses in smaller cities when the older generation retires. 

鈥淭here are lots of middle-sized cities. 鈥 And so, I would actually think that that could be an opportunity for entrepreneurial young people, especially in cities that really value small businesses,鈥 he says.

Written by Geronimo Perez.

Copyright 2020 KUT 90.5. To see more, visit .

Rhonda is the newest member of the KUT News team, joining in late 2013 as producer for KUT's new daily news program, The Texas Standard. Rhonda will forever be known as the answer to the trivia question, 鈥淲ho was the first full-time hire for The Texas Standard?鈥 She鈥檚 an Iowa native who got her start in public radio at WFSU in Tallahassee, while getting her Master's Degree in Library Science at Florida State University. Prior to joining KUT and The Texas Standard, Rhonda was a producer for Wisconsin Public Radio.
Terri Langford