When you put on your Fenty lip gloss in the morning, you鈥檙e part of a long line of women 鈥� and men 鈥� who have adorned their face for the purposes of beauty and power.
Here are five things to know about the looks you love from Rae Nudson, author of
3000 B.C.- 30 B.C.: Egyptian Eyes Had It
Elizabeth Taylor鈥檚 eye makeup might seem over the top almost 60 years after 鈥淐leopatra鈥� was filmed, but a bold eye was en vogue back in ancient Egypt.
鈥淚 think a lot of it has to do with medicinal purposes that maybe was antibacterial and helped people prevent eye infections,鈥� Nudson said. 鈥淓ye makeup and decoration could have also been for religious purposes.鈥�
The eyes could also have denoted who was part of a certain community or class, she said, and it wasn鈥檛 just the women who wore it.
鈥淚t wasn鈥檛 limited to gender at all,鈥� she said. 鈥淧eople of all genders could have participated in makeup depending on the culture in the time period that they were in.鈥�
12th - 9th Centuries B.C.: Ancient Greeks Loved Eyeliner Too
鈥淚n ancient Greece, the gaze was considered very powerful. Where your eyes looked could be very sensual,鈥� Nudson said.
Sex workers wore heavier eye makeup to indicate that they had control of their own gaze.
鈥淭his kind of heavier eye makeup, extra powder, extra eyeliner around your eyes became associated with that sexuality.鈥�
1700s: During The American Revolution, Men Rebelled By Taking Off Their Makeup
Around the time of the American Revolution, men in London wore white face powder.
鈥淎 lot of them would have had a little rouge on their beauty counters.鈥�
But when colonists rejected their king, they rejected everything to do with London and where they came from, along with that powdered appearance.
The result? A new kind of freedom.
鈥淭hey were saying like, no, we're going to be independent and we're our own country and our own thing,鈥� she said. 鈥淢en embraced a more, almost rugged, bare face in the name of patriotism.鈥�
1940s: Rosie the Riveter Was a Beauty Symbol
During World War II, women entered the workplace because men had to go overseas. That challenged gender roles.
鈥淢akeup became a way for people to hold on to their femininity as they entered a previously male-dominated space,鈥� Nudson said. 鈥淪o, makeup is seen as something patriotic. It was seen as staying beautiful for the men fighting overseas and it was something that a lot of women felt was their duty.鈥�
And, she said, the U.S. government encouraged the idea. Makeup continued to be produced even as there was rationing and other things were cut back.
Today: Rihanna Changed the Makeup Game
When Rihanna started her makeup company , she introduced 40 shades of foundation for all skin types.
鈥淪he created shades that were very, very light to very, very dark. It was not all, you know, shades for white people,鈥� Nudson said.
The makeup industry took notice.
鈥淪o other companies began to also widen their shade range, and that trickled down to even drugstore companies now having 30, 40 shades,鈥� she said.
Rhianna鈥檚 strategy paid off 鈥� quite literally. that the star is now worth $1.7 billion, second only to Oprah as the world鈥檚 richest female entertainer, with the majority of that wealth coming directly from her Fenty brand.
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