Iconic imagery from Frida Kahlo鈥檚 work dances on the walls of the Lighthouse Artspace venue in Dallas: colorful huipil tunics, white Tehuana headresses, and wide-eyed spider monkeys abound.
The new 360-degree projection show is the follow-up to the popular Immersive Van Gogh Exhibit from producers Lighthouse Immersive and Impact Museums. The Van Gogh show has sold 4.5 million tickets in North America so far.
Operations manager Dana Volkmar says the approach for Frida is different.
鈥淰an Gogh was more about the beauty of his work,鈥� she said. 鈥淲ith Frida, you get more of an understanding of who she was as an entire human, instead of just her as the artist. What the creators tried to do in this instance was incorporate things that were symbolic of her life and the greatness she achieved while she was here.鈥�
Volkmar said the show, which features 500,000 cubic feet of moving images, aims to connect different elements of the famed Mexican painter鈥檚 life and how those elements manifested themselves in her art.
鈥淚t reaches audiences that typically wouldn鈥檛 go stand at a museum and look at a piece of art on the wall,鈥� Volkmar said.
Frida is a proven draw in North Texas. The Dallas Museum of Art鈥檚 2017 exhibition Mexico: 1900 鈥� 1950 heavily featured Kahlo鈥檚 work, and it became one of the most attended shows at the DMA in the past decade.
range from $25 to $70. The show will be at the Lighthouse Artspace in downtown Dallas through April 17. Masks are required and there are floor markers throughout the venue to help guests stay socially distant.
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