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Community shaken after Allen mall shooting taints place of cherished memories

People gather at the memorial outside the mall honoring the victims of a mass shooting at Allen Premium Outlets in Allen on Monday, May 8, 2023. A gunman fatally shot eight people and wounded seven others Saturday at the mall before being killed by a police officer.
Shafkat Anowar
People gather at the memorial outside the mall honoring the victims of a mass shooting at Allen Premium Outlets in Allen on Monday, May 8, 2023. A gunman fatally shot eight people and wounded seven others Saturday at the mall before being killed by a police officer.

On Saturday morning, Brittany Rohleder planned to take her family out for a day of shopping. Her oldest daughter needed a new pair of shoes, and what better place to go than the mall where the 10-year-old had bought her first pair of heels?

The family visited Allen Premium Outlets mall a couple of times a year. It has the closest Children鈥檚 Place, and Rohleder said the mall has great deals. When she visits, her children beg for quarters to play on the boat rides near the store, and Rohleder鈥檚 husband likes to grab treats from Great American Cookies.

But things didn鈥檛 go as Rohleder planned that Saturday. As she put it, her family was blessed for being lazy.

My younger daughter slept in for the first time in months, so her afternoon nap was delayed, and so we didn't end up getting to go there,鈥 Rohleder said.

On the way to dinner later that day, they could see the police cars from the highway and instantly knew to check social media.

鈥淲e were really glad that my youngest slept in that day because if she hadn't, we probably would have been there,鈥 Rohleder said.

Riley Barham, Brie Etheridge and Marina Martinez hug in a circle at the memorial for the victims of Saturday鈥檚 shooting at Allen Premium Outlets.
Yfat Yossifor
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四虎影院
Riley Barham, Brie Etheridge and Marina Martinez hug in a circle at the memorial for the victims of Saturday鈥檚 shooting Monday, May 8, 2023, at Allen Premium Outlets in Allen.

The shooting Saturday at the outlet mall left eight dead and seven injured, and it also left more than a thousand visitors in the area deeply shaken. It also leaves the larger North Texas community feeling vulnerable and violated in the wake of a tragedy so close to home.

The city of Allen, about 25 miles north of Dallas, is a relatively with a significant Asian, Black and Latino population. Stores like H&M, Children鈥檚 Place and Polo Ralph Lauren attract crowds of all ages from around North Texas, looking for good deals and an excuse to spend some time outside with family and friends. Visitors recall that the mall was the setting for many pivotal life moments, from shopping for first job interviews and college graduations, to building everyday memories with family on the weekends.

Jessica Hernandez, a mother of two from Plano, also frequented the mall to buy clothes for her children. She remembers spending time at the food trucks, eating tacos and churros with her toddlers.

鈥淚 love the outside feel of the outlet mall. That's one of the reasons why we do go. And they have amazing stores there. And so just being able to walk around and just have that fresh air, it's not something that we're just always getting,鈥 Hernandez said.

She wasn鈥檛 at the outlet mall when the shooting happened. Still, it鈥檚 been difficult for her.

鈥淚 did not think something like that could really, you know, affect me the way that it did. And I wasn't there,鈥 Hernandez said. She previously worked for CPS and often dealt with cases of violence and abuse. I've seen some really ugly things throughout my career, but it definitely hit home. And it really hit on another personal level,鈥 she said.

Hernandez doesn鈥檛 think she will be able to go back.

鈥淚 can't imagine anybody wanting to go back there,鈥 Hernandez said. 鈥淚 think the anxiety and the trauma would just be entirely there too much, and I wouldn't feel comfortable.鈥

Rifah Zaman, an MBA student at the University of North Texas, said she鈥檚 feeling a similar kind of anxiety. 鈥淭he fact that it happened here, it's just so surprising. And, you know, it kind of makes you realize that no place is safe,鈥 she said. 鈥淢y first thought was like, 鈥極h gee, now I have to start thinking about where are the first exits.鈥 Whenever I go somewhere, I need to think about, what are my exit plans? Where can I hide in the case this happens?鈥

Community members gather in a circle for prayer at the memorial for the victims of Saturday鈥檚 shooting at Allen Premium Outlets.
Yfat Yossifor
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四虎影院
Community members gather for a prayer at the memorial for the victims of Saturday鈥檚 shooting Monday, May 8, 2023, at Allen Premium Outlets in Allen.

But others, such as Allen resident Suzannah Wiedemann, feel more open to returning one day.

鈥淚t's not the mall's fault. It's just a building where something tragic happened. I think part of the healing process is getting basically back in the saddle,鈥 she said.

The Allen outlet mall is now closed indefinitely, but even when people finally return, the community鈥檚 memories of the tragedy will linger in a space that was once considered an escape.

In the midst of heartache and fear, Rohleder said she has faith in the local community鈥檚 ability to support each other.

鈥淭here are people who just, like, showed up to give rides to total strangers and hotels that let them stay there,鈥 she said. 鈥淚 guess as a community, we kind of take care of each other.鈥

Arts Access is an arts journalism collaboration powered by The Dallas Morning News and 四虎影院.

This community-funded journalism initiative is funded by the Better Together Fund, Carol & Don Glendenning, City of Dallas OAC, Communities Foundation of Texas, The Dallas Foundation, Eugene McDermott Foundation, James & Gayle Halperin Foundation, Jennifer & Peter Altabef and The Meadows Foundation. The News and 四虎影院 retain full editorial control of Arts Access鈥 journalism.

Michelle Aslam is a 2021-2022 Kroc Fellow and recent graduate from North Texas. While in college, she won state-wide student journalism awards for her investigation into campus sexual assault proceedings and her reporting on racial justice demonstrations. Aslam previously interned for the North Texas NPR Member station 四虎影院, and also had the opportunity to write for the Dallas Morning News and the Texas Observer.
Elizabeth Myong is 四虎影院鈥檚 Arts Collaborative Reporter. She came to 四虎影院 from New York, where she worked as a CNBC fellow covering breaking news and politics. Before that, she freelanced as a features reporter for the Houston Chronicle and a modern arts reporter for Houstonia Magazine.