Editor's note: This story is part of an ongoing series for Arts Access examining the health and well-being of our North Texas arts economy.
For many artists, it鈥檚 difficult to balance viewing their artwork as a craft versus a business. But the is increasingly getting more interest.
Dallas-based artist , who makes mixed media fine art, recently spoke at to share some of her best practices for finding ways to connect people with art.
Vaniecia, who was a part of the first Cedars Union cohort, is a Dallas ISD art teacher and artist who has been widely exhibited in North Texas. She was selected for the and will have a mural in Meow Wolf Grapevine鈥檚 upcoming art exhibition.
Here are some of Vaniecia鈥檚 tips for fellow artists:
1. Think about how to situate your work in a space.
Whether it鈥檚 your workshop station at The Cedars Union, a convention or art fair, Vaniecia said it鈥檚 important to consider how your artwork appears to passersby. For example, in her studio, she considers items like books, art supplies, sketchbooks, paint swatches and family photos, all of which help tell a story.
鈥淪o that way, anybody that walks into my studio can get an idea of who I am or what I plan on doing,鈥� she said.
The artist said this is important for three reasons: It helps you get back in routine, it allows people to take you seriously and it helps people understand your work.
Building that credibility can grow the number of people who will want to buy or display your artwork.
2. Plan for scalability.
At the beginning of any project, Vaniecia tries to think about alternative media and merchandise that could be launched from an original work in the future.
The artist recently painted a mural for the Meow Wolf Grapevine exhibition opening in July. With the digital rendering she used to make the mural, she also created a puzzle that she can sell.
鈥淓ven when I was done painting the mural, I took a lot of pictures of my process,鈥� she said. 鈥淚 thought to myself, like, what if I want to make a book later on? Or what if I want to make this very intricate, delicate poster?鈥�
It鈥檚 also a way to tap into new markets and allow patrons to bring your work into their homes, according to Vaniecia.3. Apply for opportunities even when you feel unqualified.
It can be hard to apply to grants and scholarships when insecurities and doubts arise. Sometimes you won鈥檛 fit listed requirements. Vaniecia said apply anyway.
鈥�I have learned very quickly from a lot of the partnerships that I've gotten, a lot of the contracts that I receive, it's literally because I will just put myself out there,鈥� she said.
Vaniecia said even when she wasn鈥檛 selected for certain opportunities, she has developed new contacts and found herself in a meeting with a gallery who was interested in her work.
Those contacts could be avenues to new commissions and projects in the future.
4. Beef up your artist鈥檚 website.
Everyone鈥檚 online these days and Vaniecia urges artists to update their online presence. She said it鈥檚 another avenue for the public to learn about their work.
鈥�Updating my website is hard, but it's the best thing that I can ever do for myself because when I'm not able to talk for myself, my website talks for me,鈥� Vaniecia said.
The artist draws from her love of graphic design and finds inspiration from other artists鈥� websites. She encourages artists to include more detailed descriptions of their work to build a connection with those who might not be familiar.
The background and context from those descriptions can help draw in potential buyers.
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