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North Texas influencers share their thoughts on the back-and-forth about a TikTok ban

Alissa Nguyen shows her sushi bake.
El铆as Valverde II
/
The Dallas Morning News
Alissa Nguyen is a food influencer and mom who lives in Northlake, Texas with her husband and two sons Adam, 1, and AJ, 4. She moved from California to Texas in 2021.

Editor's note: This story is part of an ongoing series for Arts Access examining the health and well-being of our North Texas arts economy.

In less than a month on April 5, President Donald Trump鈥檚 executive order pausing the ban of TikTok is set to expire.

Earlier this year, TikTok was banned for less than a day. Then, the ban was put on hold. Now, it鈥檚 unclear what will happen next.

For many influencers, that tug of war over the banning of TikTok has led to confusion and a host of other emotions as they try to understand what it could mean for their livelihoods.

Cole Newman, who has 2.6 million followers on TikTok, posts videos of him making pendulum paintings in his Richardson studio. He says he鈥檚 鈥渙ver it鈥 in a lot of ways because he sees TikTok as a pawn being used by politicians.

鈥淚t's just used as a political piece like, 鈥極h, I'm going to be the one to ban it, or I unbanned it, so you should like me more,鈥 鈥 he said.

From relief to worry, North Texas influencers share how they鈥檙e feeling about a potential TikTok ban:

Action painter Cole Newman.
Chitose Suzuki
/
The Dallas Morning News
Action painter Cole Newman poses for a photo with his pendulum paintings at his studio in the Goldmark Cultural Center in Richardson.

Cole Newman, 2.6 million followers


After years of public discussion about the possible banning of TikTok, Newman said he鈥檚 used to the idea.

If it gets banned, I just move on to another app. That's kind of where everybody's at right now,鈥 he said.

But at the same time, Newman does have some nostalgia about TikTok and doesn鈥檛 want to see it go. His first pendulum painting post was on TikTok, and it鈥檚 where he first grew a following.

Literally, my career would not have happened without TikTok,鈥 he said. 鈥淚'd probably be in some sales job, be a finance bro or something if it wasn't for TikTok.鈥

Newman said it鈥檚 unfortunate he won鈥檛 be able to look back at some of his memories if TikTok is banned. Still, he鈥檚 made backup plans. After all, the social platform makes up about 20% of his income as an influencer.

He鈥檒l continue posting to Facebook, YouTube and Instagram. And he鈥檚 already started experimenting with other platforms like RedNote, a Chinese social networking platform, and is considering expanding to Triller, Pinterest and Tumblr.

Looks like a portal!

Alissa Nguyen tops sushi rice with a mix of salmon and imitation crab.
El铆as Valverde II
/
The Dallas Morning News
Alissa Nguyen makes sushi bake, adding a mix of imitation crab and salmon on top of a layer of sushi rice.

Alissa Nguyen, 3.1 million followers

You鈥檝e probably seen Alissa Nguyen making her viral sushi bake recipe with her kids playing in the background. Nguyen, who lives in Northlake with her family, said the uncertainty about the TikTok ban makes her nervous.

鈥淚t鈥檚 kind of scary considering a portion of my income does come from TikTok. I'm just waiting to see what happens next,鈥 she said.

Nguyen said she鈥檚 also kind of sad about the potential ban because she enjoys scrolling through the platform just as much as the rest of us.

鈥淚 get a lot of my news from TikTok. I watch my entertainment. When I'm winding down, I'm on TikTok, I'm scrolling,鈥 she said.

There are a lot of emotions about what will happen, but Nguyen said she knows she鈥檒l adapt.

鈥淚 do see myself going a little bit harder on the existing platforms that I'm currently using right now,鈥 she said.

Those platforms include YouTube and Instagram. She鈥檚 also added the platform LTK, which links users to products from creators鈥 videos or posts.

Sunday mornings be like鈥.

Ian Fujimoto.
Courtesy of Ian Fujimoto
Ian Fujimoto has grown over 1 million followers on TikTok with his food videos.

Ian Fujimoto, 1.1 million followers

A special-education teacher by day and food influencer by night, Ian Fujimoto shares accessible recipes from his home in North Texas.

Fujimoto said he plans to transition full time into being an influencer this year. Even with this big life change on the horizon, the possibility of a TikTok ban doesn鈥檛 scare him; he feels quite the opposite.

鈥淭here was part of me that was a little bit relieved with the idea of one less platform to worry about because it's hard to justify not doing it, right, if it's there,鈥 he said.

He鈥檚 happy to focus his energy on YouTube, Instagram, Snapchat and Substack where he shares his recipes.

While he does feel a little sad for the community that鈥檚 grown on TikTok, Fujimoto believes they鈥檒l find their way to connect with their favorite influencers on other platforms.

鈥淲hether it's a week, a month, a year, whatever it is, they鈥檒l come back around and hopefully see the content again and stay interested in it,鈥 he said.

This one鈥檚 for my meat lovers 馃ォ馃崵馃崡馃

Arts Access is an arts journalism collaboration powered by The Dallas Morning News and 四虎影院.

This community-funded journalism initiative is funded by the Better Together Fund, Carol & Don Glendenning, City of Dallas OAC, The University of Texas at Dallas, Communities Foundation of Texas, The Dallas Foundation, Eugene McDermott Foundation, James & Gayle Halperin Foundation, Jennifer & Peter Altabef and The Meadows Foundation. The News and 四虎影院 retain full editorial control of Arts Access鈥 journalism.

Elizabeth Myong is 四虎影院鈥檚 Arts Collaborative Reporter. She came to 四虎影院 from New York, where she worked as a CNBC fellow covering breaking news and politics. Before that, she freelanced as a features reporter for the Houston Chronicle and a modern arts reporter for Houstonia Magazine.