Amazon giveth and Amazon taketh away.
The Seattle-based tech giant in August. Since that acquisition, Amazon has cut prices on bananas, yogurt and other items at the organic grocer, and began selling Kindle e-readers in some of its 470 stores.
Now, it's rolling out something new for Whole Foods patrons: .
The catch is you have to pay for Amazon’s $99-a-year to get your favorite hummus, kombucha or to your door. Shoppers will be able to order meat, seafood and other grocery items through Amazon’s Prime Now app and .
Deliveries will start Thursday in Austin and Dallas (), Cincinnati and Virginia Beach, Virginia. Amazon says the service will be nationwide this year.
There's no extra fee for two-hour deliveries above $35, but one-hour delivery will cost $8, the company says.
Since Amazon bought Whole Foods last year, rival grocers have been working to increase delivery. Target, for example, bought grocery-delivery company Shipt. Others have partnered with Instacart.
The Associated Press contributed to this report.