Like many in Fort Worth, the stock show is a tradition for Steve Coburn and his family. It鈥檚 also big business.
His family鈥檚 company, , has been providing barbecue, burgers, beer along with peanuts and popcorn since 1946.
鈥淚 started out selling peanuts and popcorn in the rodeo arena when I was 11,鈥� said Coburn. 鈥淚鈥檝e been doing it since then.鈥�
Coburn is one of many vendors who depends on the for a sales boost during the show.
鈥淪ome people think we鈥檙e just working for three weeks, but it takes a lot of time to get ready, hire the workers and then, after the show, there鈥檚 clean up and looking at what worked and what didn鈥檛,鈥� he said. He estimates that he spends at least two months on the show.
While the company has catered events all over town for decades, he still views the stock show as their company鈥檚 calling card and a way to meet people from outside the area.
鈥淵ou see everyone here and you meet people from all over the world, that鈥檚 one of the great things about it,鈥� said Coburn.
According to research from , about a third of visitors to the stock show鈥檚 average of a million visitors annually come from outside Fort Worth.
鈥檚 research indicates that more fans are staying after rodeo performances either on the grounds (to concerts and other events in the Will Rogers complex) or going to area restaurants instead of going straight home.
The 125th show in 2022 brought in $115 million dollars in direct spending, attracting 1.2 million people, according to a report the stock show made to the Fort Worth City Council on .
In 2023, the stock show broke an record, marking 1.27 million visitors and breaking the previous record set in 2020, organizers said.
This year, attendees will have some new nearby attractions to visit. Two new high-end hotels have opened in or near the Cultural District, John Goff鈥檚 and the .
鈥淭his is big for the city and the Cultural District,鈥� said David Walters, senior vice president for real estate firm CBRE. 鈥淭hese are both luxury hotels that will draw a lot of visitors from all over the world. I think that鈥檒l add another layer of panache to that area.鈥�
If you go Fort Worth Stock Show & Rodeo
When: Jan. 12 through Feb. 3
Where: Will Rogers Coliseum, Dickies Arena
What: The Fort Worth Stock Show & Rodeo is the oldest continuously running livestock show and rodeo. It has been held annually in Fort Worth since 1896.
For more information:
Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org.
Disclaimer: Visit Fort Worth COO Mitch Whitten sits on the Board of Directors of the Fort Worth Report. At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy .
This first appeared on and is republished here under a Creative Commons license.