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Tobacco or no? VELO seller challenges Texas taxes on its products at state Supreme Court

Tobacco distributor RJR Vapor argued in the Texas Supreme Court Oct. 8, 2025, that it shouldn鈥檛 have to pay state tobacco taxes on the VELO nicotine pouches and lozenges it sells in Texas.
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Tobacco distributor RJR Vapor argued in the Texas Supreme Court Oct. 8, 2025, that it shouldn鈥檛 have to pay state tobacco taxes on the VELO nicotine pouches and lozenges it sells in Texas.

The Texas Supreme Court is considering what exactly constitutes a 鈥渢obacco product鈥 under state law 鈥 and whether a line of oral nicotine products should be taxed like other tobacco products.

Though a national tobacco seller disagrees, clarifying what fits the definition of a tobacco product has important statewide implications, according to an by former Texas Comptroller Glenn Hegar. That includes the loss of 鈥渉undreds of millions of dollars鈥 in state tax revenue and children鈥檚 potential access to nicotine.

Tobacco distributor RJR Vapor argued in the high court Wednesday it shouldn鈥檛 have to pay state tobacco taxes on the VELO nicotine pouches and lozenges it sells in Texas. The products contain nicotine isolate extracted from tobacco, but RJR Vapor attorney Christian Vergonis told justices that shows the products are only 鈥渕ade from鈥 tobacco, not 鈥渕ade of tobacco or a tobacco substitute,鈥 which is how the state tax code defines a tobacco product.

鈥淭ree sap extracted from a tree is not a tree,鈥 Vergonis said. 鈥淰itamin C extracted from an orange is not an orange. Calcium extracted from milk is not milk. So, these extracts are not the product itself.鈥

The company is looking to get a $16,000 refund on taxes it paid under protest in 2020 after the comptroller determined VELO pouches and lozenges were taxable tobacco products. After RJR Vapor sued, both a Travis County district court and the Third Court of Appeals sided with the company, finding that the pouches and lozenges don鈥檛 fall under the 鈥渕ade of tobacco or a tobacco substitute鈥 category.

While the appeals court didn鈥檛 address it, the district court agreed with RJR Vapor that the comptroller鈥檚 interpretation of state law violates the company鈥檚 constitutional rights due to its vagueness and the lack of equal, uniform taxation.

The comptroller, which oversees state taxes, appealed. It argues the VELO products are in fact made of tobacco 鈥 they鈥檙e just a chemically processed version of the plant, akin to the fermented tobacco product snuff. VELO products are different from non-taxable nicotine replacement therapy products, or NRTs, because the Food and Drug Administration hasn鈥檛 approved VELO pouches as a method of curbing nicotine addiction.

RJR Vapor disagrees, arguing federal laws already prohibit selling VELO products to minors, a principle the state of Texas strictly enforces. And the FDA, RJR Vapor pointed out, the marketing of 20 ZYN nicotine pouches in January, finding they鈥檙e appropriate for the protection of public health compared to cigarettes or smokeless tobacco products 鈥 but the agency stopped short of calling the pouches FDA approved as it does not approve any tobacco or nicotine products for consumption.

But if Texas Supreme Court justices don鈥檛 see it that way, Deputy Solicitor General William Cole said they should consider the VELO products at issue tobacco substitutes. The comptroller also argues not considering VELO pouches and lozenges as tobacco products could allow distributors to sell to minors, and people in correctional facilities could legally access the products, too.

鈥淭he reason, stepping back, people are using these pouches is because they get nicotine from them,鈥 Cole said. 鈥淚t's not for 鈥 as some of my friends on the other side have said 鈥 like, the taste or something. If it was because they wanted mint flavor, they may well just be chewing spearmint gum or Lifesavers.鈥

The comptroller鈥檚 office under Hegar previously determined e-cigarettes don't contain tobacco and therefore as tobacco products, which justices questioned as it relates to VELO products. Cole said the comptroller doesn鈥檛 necessarily still think that way, although Acting Comptroller Kelly Hancock currently took over the role earlier this year.

Distributors pay the price for tobacco taxes, according to Vergonis, not consumers. But the court鈥檚 ruling will mark one of several important legal decisions made about how controversial recreational substances should be classified or sold 鈥 if at all 鈥 in Texas.

Hemp license holders consumable hemp products to people under 21 under a new temporary rule, and the Texas Supreme Court in January whether the state Department of State Health Services can ban delta-8 in Texas.

This story has been updated to clarify the Food and Drug Administration's stance on tobacco and nicotine products.

Toluwani Osibamowo is 四虎影院鈥檚 law and justice reporter. Got a tip? Email Toluwani at tosibamowo@kera.org.

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Toluwani Osibamowo covers law and justice for 四虎影院. She joined the newsroom in 2022 as a general assignments reporter. She previously worked as a news intern for Texas Tech Public Media and copy editor for Texas Tech University鈥檚 student newspaper, The Daily Toreador, before graduating with a bachelor鈥檚 degree in journalism. She was named one of Current's public media Rising Stars in 2024. She is originally from Plano.