For years, Netflix was synonymous with staying at home. Now, the brand wants you to go out 鈥� and head over to its 鈥渉ouse.鈥�
Netflix House Dallas recently opened at the Galleria, adding a physical footprint to its digital empire. Its floorplan includes a restaurant, arcade, retail shop and private event space.
The marquee attractions plunge you into two hit series.
In 鈥淪tranger Things: Escape the Dark,鈥� you are armed with a headset and a flashlight and sent on a mission to find missing characters. In 鈥淪quid Game: Survive the Trial鈥� you play a gauntlet of games that mimic the show, minus the life or death consequences.
Everything is designed to get you to interact with the streaming platform鈥檚 numerous shows.
Sip a cocktail inspired by 鈥淭he Hunting Wives鈥� inside the restaurant, Netflix Bites. Challenge a friend to a 鈥淜Pop Demon Hunters鈥� dance battle in the arcade, Netflix RePlay. Buy 鈥淭he Official Bridgerton Guide to Entertaining鈥� in the merch store, Netflix Shop.
鈥淭he idea is that regardless of your age, regardless of what you're watching, what you love, we wanna offer that variety and that opportunity to find something for you,鈥� Netflix VP of Experiences Greg Lombardo said in a press release.
Leo Zapata, a 23-year-old from Austin, took a trip with his family to check the space out.
Netflix is his main source for movies and TV, and he said the space exceeded his expectations.
鈥淚 love that they incorporated smaller, not only movies, but also TV shows. I didn't know they were going to have 鈥楽akamoto Days,鈥� which I feel like is not as popular as other shows,鈥� Zapata said. 鈥淏ut the fact that they have an entire game set out for it I think is really cool.鈥�
Dallas is the second Netflix House, and each location is different.
The flagship space in Philadelphia has a theater, but Netflix House Dallas doesn鈥檛. Instead, guests watch events, like a livestream of the Cowboys game on Christmas Day, on tv screens hanging in the restaurant Netflix Bites.
After years of hosting pop-up experiences in 300 cities around the world, Lombardo said Netflix was ready to have venues of its own.
鈥淎nd as we did that more and more, we recognized that there was an opportunity to basically own the entirety of the experience. So why not, if you're gonna have touring experiences, why not have a venue in which you can host them throughout the year?鈥� Lombardo said.
A third Netflix House is planned for Las Vegas in 2027.
Got a tip? Email Marcheta Fornoff at mfornoff@kera.org.
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