Celebrity psychologist Phil McGraw, best known to audiences as Dr. Phil, is starting a new media network 鈥� again.
The announcement comes two weeks after McGraw's Fort Worth-based media network, Merit Street Media, filed for bankruptcy and sued its business partner, Trinity Broadcasting Network.
Merit Street called TBN鈥檚 production services 鈥渃omically dysfunctional鈥� and claimed in court documents the Christian broadcaster 鈥渟abotaged鈥� the company鈥檚 success.
McGraw鈥檚 new venture, Envoy Media Co., will produce original entertainment programming and integrate user-generated content from 鈥渃itizen journalists.鈥�
The company鈥檚 app will, 鈥減rovide an opportunity for citizen journalists to share news and stories from their communities while seamlessly integrating curated user-generated content on a national scale,鈥� according to a statement first reported by The Hollywood Reporter.
Merit Street鈥檚 presence in Texas was short-lived.
The network made its broadcast debut in April of 2024. By August of 2024 the network laid off 38 employees. The network鈥檚 signature program, Dr. Phil Primetime, was put on hiatus in June of 2025 and an additional 40 employees were laid off.
Envoy will operate out of 鈥渢he Dallas area,鈥� according to The Hollywood Reporter, though it鈥檚 not clear whether the company will also be headquartered in Fort Worth.
Game show host Steve Harvey, who was featured on Merit Street, will join McGraw on his new network. Additional talent will be announced in the coming weeks.
